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  1. 1
    Marketing research : text and cases /
    by McGown, K. L, 1943-
    Published 1979
  2. 2
    Internet marketing intelligence : research tools, techniques and resources /
    by Forrest, Edward
    Published 2003
  3. 3
    The myth of excellence : why great companies never try to be the best at everything /
    by Crawford, Fred
    Published 2001
  4. 4
    Cases in consumer behavior /
    by DeBruicker, F. Stewart
    Published 1980
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