Travis, D. (2000). Emotional branding: How successful brands gain the irrational edge. Prima Venture.
Chicago Style (17th ed.) CitationTravis, Daryl. Emotional Branding: How Successful Brands Gain the Irrational Edge. Roseville, California: Prima Venture, 2000.
MLA (8th ed.) CitationTravis, Daryl. Emotional Branding: How Successful Brands Gain the Irrational Edge. Prima Venture, 2000.
Warning: These citations may not always be 100% accurate.