Key account management : the route to profitable key scapplier status /

Key account management : the route to profitable key scapplier status /

Bibliographic Details
Main Author: Cheverton, Peter
Format: Book
Published: London: Kogan Page, 1999.
Subjects:
Customer service
Key account management (KAM)
Marketing -- > Key accounts
Selling -- > Key accounts
Description
Physical Description:274 p..
ISBN:0749430982

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