Key account management : the route to profitable key scapplier status /

Bibliographic Details
Main Author: Cheverton, Peter
Format: Book
Published: London: Kogan Page, 1999.
Subjects:
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245 1 0 |a Key account management :   |b the route to profitable key scapplier status /   |c by Peter Chaverton. 
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300 # # |a 274 p.. 
650 # 0 |a Customer service  
650 # 0 |a Key account management (KAM)  
650 # 0 |a Marketing --   |x Key accounts  
650 # 0 |a Selling --   |x Key accounts  
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