APA (7th ed.) Citation

Mark, M., & Pearson. (2001). The hero and the outlaw: Building extraordinary brands through the power of archetypes. McGraw-Hill.

Chicago Style (17th ed.) Citation

Mark, Margaret, and Pearson. The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes. New York: McGraw-Hill, 2001.

MLA (8th ed.) Citation

Mark, Margaret, and Pearson. The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes. McGraw-Hill, 2001.