The hero and the outlaw : building extraordinary brands through the power of archetypes /

Bibliographic Details
Main Author: Mark, Margaret
Other Authors: Pearson
Format: Book
Published: New York: McGraw-Hill, 2001.
Subjects:
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245 1 4 |a The hero and the outlaw :   |b building extraordinary brands through the power of archetypes /   |c by Margaret Mark and Carol S. Pearson. 
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