Branding in Asia : the creation, development, and management of Asian brands for the global market /

Branding in Asia : the creation, development, and management of Asian brands for the global market /

Bibliographic Details
Main Author:	Temporal, Paul
Format:	Book
Published:	Singapore: John Wiley & Sons, 2001.
Subjects:	Brand name products Competition, International -- > Case studies Marketing -- > Case studies

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