APA (7th ed.) Citation

Crawford, F., & Mathews. (2001). The myth of excellence: Why great companies never try to be the best at everything (First Edition.). Crown Business.

Chicago Style (17th ed.) Citation

Crawford, Fred, and Mathews. The Myth of Excellence: Why Great Companies Never Try to Be the Best at Everything. First Edition. New York: Crown Business, 2001.

MLA (8th ed.) Citation

Crawford, Fred, and Mathews. The Myth of Excellence: Why Great Companies Never Try to Be the Best at Everything. First Edition. Crown Business, 2001.