The myth of excellence : why great companies never try to be the best at everything /

The myth of excellence : why great companies never try to be the best at everything /

Bibliographic Details
Main Author: Crawford, Fred
Other Authors: Mathews
Format: Book
Published: New York: Crown Business, 2001.
Edition:First Edition.
Subjects:
Consumer behavior -- > Case studies
Marketing research -- > Case studies
Shopping -- > Case studies

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