Cases in consumer behavior /

Bibliographic Details
Main Author:	DeBruicker, F. Stewart
Other Authors:	Ward, 1942-
Format:	Book
Published:	Englewood Cliffs: Prentice-Hall, c1980.
Subjects:	Marketing research -- > Case studies Consumers -- > Case studies Motivation research (Marketing) -- > Case studies

Description
Physical Description:	415 p..
ISBN:	0130083567

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