The ultimate CRM handbook : strategies and concepts for building enduring customer loyalty and profitability /

The ultimate CRM handbook : strategies and concepts for building enduring customer loyalty and profitability /

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Bibliographic Details
Other Authors: Freeland
Format: Book
Published: New York: McGraw-Hill, 2003.
Subjects:
Customer relations -- > Management
Brand name products -- > Marketing -- > Management
Customer loyalty
Description
Physical Description:353 p..
ISBN:0071409351

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