Conquering Consumerspace : Marketing Strategies for a Branded World /

Bibliographic Details
Main Author:	Solomon, Michael R (Author)
Format:	Book
Language:	English
Subjects:	Brand name products -- > Marketing Consumer relations Consumers' preferences

Description
Physical Description:	xii, 276 pages: illustration; 26cm.
Bibliography:	Includes bibliographical references and index
ISBN:	0814407412

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