How customers think : essential insights into the mind on the market /

How customers think : essential insights into the mind on the market /

Bibliographic Details
Main Author: Zaltman, Gerald
Format: Book
Published: Boston: Harvard Business School Press, 2003.
Subjects:
Creative thinking
Consumers -- > Psychology
Consumer behavior -- > Psychological aspects
Marketing -- > Psychological aspects
Description
Physical Description:321 p..
ISBN:1578518261

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