THE ENTERTAINMENT MARKETING REVOLUTION : Bringing the Moguls, the Media, and the Magic to the World /

Bibliographic Details
Main Author: Lieberman, Al (Author)
Other Authors: Esgate, Patricia
Format: Book
Language:English
Subjects:
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020 # # |a 9780130293503  
020 # # |a 0130293504  
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100 1 # |a Lieberman, Al   |e author 
245 1 4 |a THE ENTERTAINMENT MARKETING REVOLUTION :   |b Bringing the Moguls, the Media, and the Magic to the World /   |c AL LIEBERMAN WITH PATRICIA ESGATE. 
264 # 0 |a Upper Saddle River, New Jersey  |b Prentice Hall  |c [2002] 
264 # 0 |c ♭2002 
300 # # |a xxxiii, 345 pages;   |c 24cm. 
336 # # |a text  |2 rdacontent 
337 # # |a unmediated  |2 rdamedia 
338 # # |a volume  |2 rdacarrier 
504 # # |a Includes bibliographical references and index 
583 # # |a LULUS 
650 # 0 |a Advertising media planning  
650 # 0 |a Markerting  
650 # 0 |a Mass media  
700 0 # |a Esgate, Patricia  
999 |a 0000055055  |b BOOK  |c Main Non-Fiction  |e INTAN BK 
999 |a 0000055056  |b BOOK  |c Main Non-Fiction  |e INTAN BK