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|a LePla, F. Joseph
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|a Brand driven :
|b the route to integrated branding through great leadership /
|c F. Joseph LePla.
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|a Kogan Page, London:
|b Nichols Publishing,
|c 2003.
|
| 300 |
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|a 334 p..
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|a Brand name products --
|x Management
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| 650 |
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|a Leadership
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|a Lynn M Parker
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| 700 |
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|a Susan V Davis
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|b BOOK
|c Main Non-Fiction
|e INTAN BK
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