APA (7th ed.) Citation

Newell, F. (2003). Why CRM ( customer relationship management ) doesn't work: How to win by letting Customers Manage the Relationship. Kogan Page.

Chicago Style (17th ed.) Citation

Newell, Frederick. Why CRM ( Customer Relationship Management ) Doesn't Work: How to Win by Letting Customers Manage the Relationship. United Kingdom: Kogan Page, 2003.

MLA (8th ed.) Citation

Newell, Frederick. Why CRM ( Customer Relationship Management ) Doesn't Work: How to Win by Letting Customers Manage the Relationship. Kogan Page, 2003.