Why CRM ( customer relationship management ) doesn't work : how to win by letting Customers Manage the Relationship /

Why CRM ( customer relationship management ) doesn't work : how to win by letting Customers Manage the Relationship /

Bibliographic Details
Main Author:	Newell, Frederick
Format:	Book
Published:	United Kingdom: Kogan Page, 2003.
Subjects:	CRM ( Customer Relationship Management ) Customer relations -- > Management Customer relationship -- > Management

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