APA (7th ed.) Citation

Hawkes, P., & Abram. (2003). The seven myths of customer management: How to be customer driven without being customer led. John Wiley & Sons.

Chicago Style (17th ed.) Citation

Hawkes, Paul, and Abram. The Seven Myths of Customer Management: How to Be Customer Driven Without Being Customer Led. West Sussex,England: John Wiley & Sons, 2003.

MLA (8th ed.) Citation

Hawkes, Paul, and Abram. The Seven Myths of Customer Management: How to Be Customer Driven Without Being Customer Led. John Wiley & Sons, 2003.