KOTLER. (2003). Marketing management: Asian perspective (3rd ed.). Prentice Hall.
Chicago Style (17th ed.) CitationKOTLER. Marketing Management: Asian Perspective. 3rd ed. Singapore: Prentice Hall, 2003.
MLA (8th ed.) CitationKOTLER. Marketing Management: Asian Perspective. 3rd ed. Prentice Hall, 2003.
Warning: These citations may not always be 100% accurate.