Fame and fortune : hiw successful companies build winning reputations /

Fame and fortune : hiw successful companies build winning reputations /

Bibliographic Details
Main Author:	Fombrun, Charles J.
Other Authors:	Riel
Format:	Book
Published:	Upper Saddle River, New Jersey: Prentice Hall, 2004.
Subjects:	Corporate image Brand name products -- > Management Corporations -- > Public relations

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