APA (7th ed.) Citation

Barwise, T. P., & Meehan, S. Simlpy Better: Winning and Keeping Customers by Delivering What Matters Most.

Chicago Style (17th ed.) Citation

Barwise, T. P., and Sean Meehan. Simlpy Better: Winning and Keeping Customers by Delivering What Matters Most.

MLA (8th ed.) Citation

Barwise, T. P., and Sean Meehan. Simlpy Better: Winning and Keeping Customers by Delivering What Matters Most.

Warning: These citations may not always be 100% accurate.