APA (7th ed.) Citation

Prahalad, C. K., & Ramaswamy, V. THE FUTURE OF COMPETITION: Co-Creating Unique Value with Customers.

Chicago Style (17th ed.) Citation

Prahalad, C. K., and Venkat Ramaswamy. THE FUTURE OF COMPETITION: Co-Creating Unique Value with Customers.

MLA (8th ed.) Citation

Prahalad, C. K., and Venkat Ramaswamy. THE FUTURE OF COMPETITION: Co-Creating Unique Value with Customers.

Warning: These citations may not always be 100% accurate.