The product manager's field guide : practical tools, exercises, and resources for improved product management /

Bibliographic Details
Main Author: Gorchels, Linda
Format: Book
Published: New York: McGraw-Hill, 2003.
Subjects:
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245 1 4 |a The product manager's field guide :   |b practical tools, exercises, and resources for improved product management /   |c Linda Gorchels. 
260 # # |a New York:   |b McGraw-Hill,   |c 2003. 
300 # # |a vii, 228 p:   |b ill;   |c 23cm. 
500 # # |a Includes bibliographical references and index. 
650 # 0 |a New products --   |x Marketing  
650 # 0 |a Product management  
999 |a 0000057271  |b BOOK  |c Main Non-Fiction  |e INTAN BK