The marketing game! : with student CD-Rom /
| Main Author: | Mason, Charlotte H. |
|---|---|
| Other Authors: | Perreault, William D. |
| Format: | Book |
| Published: |
Boston:
McGraw-Hill,
2002.
|
| Edition: | Third Edition. |
| Subjects: |
Similar Items
-
Still more games trainers play : experiential learning exercises /
by: Scannell, Edward E.
Published: (1991) -
The Accidental Marketer : POWER TOOLS for People Who Find Themselves in MARKETING ROLES /
by: Spitale, Tom
Published: (2014) -
Business policy and strategic action : text, cases, and management game /
by: Broom, H.N
Published: (1969) -
Strategic marketing : planning and control /
by: Drummond, Graeme
Published: (2001) -
War gaming for leaders : strategic decision making from the battlefield to the boardroom /
by: Herman, Mark L
Published: (2009)