Mass Affluence : Seven New Rules of Marketing to Today's Consumer /

Mass Affluence : Seven New Rules of Marketing to Today's Consumer /

Bibliographic Details
Main Author: Nunes, Paul, 1963- (Author)
Other Authors: Johnson, Brian
Format: Book
Language:English
Subjects:
Product management -- > United States
Marketing -- > United States
Consumers -- > United States
Consumer satisfaction -- > United States
Consumer behavior -- > United States
Affluent consumers -- > United States
Description
Item Description:Includes index
Physical Description:xvii, 269 pages; 24cm.
Bibliography:Bibliography: pages [235]-253
ISBN:9781591391968
1591391962

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