Mass Affluence : Seven New Rules of Marketing to Today's Consumer /

Bibliographic Details
Main Author: Nunes, Paul, 1963- (Author)
Other Authors: Johnson, Brian
Format: Book
Language:English
Subjects:
LEADER 01781cam a2200469 7i4500
001 0000005492
005 20200923090000.0
005 ##20200923151000.0
003 ##MY-KlINT
008 201511t20042004mau e 001 0 eng d
020 # # |a 9781591391968  
020 # # |a 1591391962  
020 # # |a 9781591391968  
039 # 9 |a 202009231510  |b Zuraidah  |c 202009231509  |d Zuraidah  |c 202009231506  |d Zuraidah  |c 202007101612  |d Amir  |y 201511041052  |z VLOAD 
040 # # |a BK 
082 0 0 |a 658.8 
090 0 0 |a 658.8   |b NUN 
100 1 # |a Nunes, Paul,   |d 1963-   |e author 
245 1 0 |a Mass Affluence :   |b Seven New Rules of Marketing to Today's Consumer /   |c PAUL NUNES, BRIAN JOHNSON. 
246 0 # |a 7 new rules of marketing to today's consumer 
264 # 0 |a Boston, Massachusetts  |b Harvard Business School Press  |c [2004] 
264 # 0 |c ♭2004 
300 # # |a xvii, 269 pages;   |c 24cm. 
336 # # |a text  |2 rdacontent 
337 # # |a unmediated  |2 rdamedia 
338 # # |a volume  |2 rdacarrier 
500 # # |a Includes index 
504 # # |a Bibliography: pages [235]-253 
583 # # |a LULUS 
650 # 0 |a Product management --   |z United States  
650 # 0 |a Marketing --   |z United States  
650 # 0 |a Consumers --   |z United States  
650 # 0 |a Consumer satisfaction --   |z United States  
650 # 0 |a Consumer behavior --   |z United States  
650 # 0 |a Affluent consumers --   |z United States  
700 0 # |a Johnson, Brian  
997 |a BK ELMU IKWU IKWAS 
998 |a 0000057643 E000003234 200003672 3000115935 
999 |a 0000057643  |b BOOK  |c Main Non-Fiction  |e INTAN Bukit Kiara 
999 |a 2000013672  |b BOOK  |c Main Non-Fiction  |e INTAN Kampus Wilayah Selatan 
999 |a 3000115935  |b BOOK  |c Main Non-Fiction  |e INTAN Kampus Wilayah Selatan 
999 |a 5000003234  |b BOOK  |c Main Non-Fiction  |e INTAN Jalan Elmu