APA (7th ed.) Citation

Dyer, D., Dalzell, & Olegario. (2004). Rising tide: Lessons from 165 years of brand building at procter & gamble. Harvard Business School Press.

Chicago Style (17th ed.) Citation

Dyer, Davis, Dalzell, and Olegario. Rising Tide: Lessons from 165 Years of Brand Building at Procter & Gamble. Boston, Massachusetts: Harvard Business School Press, 2004.

MLA (8th ed.) Citation

Dyer, Davis, et al. Rising Tide: Lessons from 165 Years of Brand Building at Procter & Gamble. Harvard Business School Press, 2004.