Rising tide : lessons from 165 years of brand building at procter & gamble /

Rising tide : lessons from 165 years of brand building at procter & gamble /

Bibliographic Details
Main Author: Dyer, Davis
Other Authors: Dalzell, Olegario
Format: Book
Published: Boston, Massachusetts: Harvard Business School Press, 2004.
Subjects:
Brand name products -- > Case studies -- > United States
Procter & Gamble Company -- > History
Product management -- > Case studies -- > United States
Soap trade -- > History -- > United States
Description
Item Description:Includes index
Physical Description:x, 467 p: ill; 24cm.
ISBN:1591391474

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