Rising tide : lessons from 165 years of brand building at procter & gamble /

Bibliographic Details
Main Author: Dyer, Davis
Other Authors: Dalzell, Olegario
Format: Book
Published: Boston, Massachusetts: Harvard Business School Press, 2004.
Subjects:
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245 1 0 |a Rising tide :   |b lessons from 165 years of brand building at procter & gamble /   |c Davis Dyer. 
260 # # |a Boston, Massachusetts:   |b Harvard Business School Press,   |c 2004. 
300 # # |a x, 467 p:   |b ill;   |c 24cm. 
500 # # |a Includes index 
650 # 0 |a Brand name products --   |x Case studies --   |z United States  
650 # 0 |a Procter & Gamble Company --   |x History  
650 # 0 |a Product management --   |x Case studies --   |z United States  
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