Brooke, M. Z., & Mills, W. R. New Product Development: Successful Innovation in the Marketplace.
Chicago Style (17th ed.) CitationBrooke, Michael Z., and William R. Mills. New Product Development: Successful Innovation in the Marketplace.
MLA (8th ed.) CitationBrooke, Michael Z., and William R. Mills. New Product Development: Successful Innovation in the Marketplace.
Warning: These citations may not always be 100% accurate.