APA (7th ed.) Citation

Prahalad, C. K. (2005). The fortune at the bottom of the pyramid. Wharton School Pub.

Chicago Style (17th ed.) Citation

Prahalad, C. K. The Fortune at the Bottom of the Pyramid. Upper Saddle River, New Jersey: Wharton School Pub, 2005.

MLA (8th ed.) Citation

Prahalad, C. K. The Fortune at the Bottom of the Pyramid. Wharton School Pub, 2005.