Marketing management /
| Main Author: | |
|---|---|
| Format: | Book |
| Published: |
Upper Saddle, New Jersey:
Prentice Hall,
2003.
|
| Edition: | 11th ed.. |
| Subjects: |
| Item Description: | Includes index |
|---|---|
| Physical Description: | xxix, 706 p: ill; 26cm. |
| ISBN: | 0130497150 |