APA (7th ed.) Citation

Zikmund, W. G., Gilbert, & McLeod. (2003). Customer relationship management: Integrating marketing strategy and information technology. John Wiley & Sons.

Chicago Style (17th ed.) Citation

Zikmund, William G., Gilbert, and McLeod. Customer Relationship Management: Integrating Marketing Strategy and Information Technology. Hoboken,New Jersey: John Wiley & Sons, 2003.

MLA (8th ed.) Citation

Zikmund, William G., et al. Customer Relationship Management: Integrating Marketing Strategy and Information Technology. John Wiley & Sons, 2003.