Customer relationship management : integrating marketing strategy and information technology /

Bibliographic Details
Main Author: Zikmund, William G.
Other Authors: Gilbert, McLeod
Format: Book
Published: Hoboken,New Jersey: John Wiley & Sons, 2003.
Subjects:
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100 1 # |a Zikmund, William G. 
245 1 0 |a Customer relationship management :   |b integrating marketing strategy and information technology /   |c William G. Zikmund, Raymond McLeod and Faye W. Gilbert. 
260 # # |a Hoboken,New Jersey:   |b John Wiley & Sons,   |c 2003. 
300 # # |a 179 p;   |c 24cm. 
500 # # |a Includes bibliographical references and index. 
650 # 0 |a Relationship marketing  
650 # 0 |a Customer relations --   |x Management  
650 # 0 |a Customer relations --   |x Management --   |x Data processing  
700 0 # |a Gilbert,   |h Faye W.  
700 0 # |a McLeod,   |h Raymond.  
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