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|a 0471271373
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| 039 |
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|y 201511041053
|z VLOAD
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| 090 |
0 |
0 |
|a 658.81221
|b ZIK
|
| 100 |
1 |
# |
|a Zikmund, William G.
|
| 245 |
1 |
0 |
|a Customer relationship management :
|b integrating marketing strategy and information technology /
|c William G. Zikmund, Raymond McLeod and Faye W. Gilbert.
|
| 260 |
# |
# |
|a Hoboken,New Jersey:
|b John Wiley & Sons,
|c 2003.
|
| 300 |
# |
# |
|a 179 p;
|c 24cm.
|
| 500 |
# |
# |
|a Includes bibliographical references and index.
|
| 650 |
# |
0 |
|a Relationship marketing
|
| 650 |
# |
0 |
|a Customer relations --
|x Management
|
| 650 |
# |
0 |
|a Customer relations --
|x Management --
|x Data processing
|
| 700 |
0 |
# |
|a Gilbert,
|h Faye W.
|
| 700 |
0 |
# |
|a McLeod,
|h Raymond.
|
| 999 |
|
|
|a 0000056332
|b BOOK
|c Main Non-Fiction
|e INTAN BK
|