Customer relationship management : integrating marketing strategy and information technology /

Bibliographic Details
Main Author: Zikmund, William G.
Other Authors: Gilbert, McLeod
Format: Book
Published: Hoboken,New Jersey: John Wiley & Sons, 2003.
Subjects:

INTAN Bukit Kiara

Holdings details from INTAN Bukit Kiara
Call Number: 658.81221ZIK
Accession Item Category Format Status Notes
0000056332 Main Non-Fiction BOOK AVAILABLE