Customer relationship management : integrating marketing strategy and information technology /

Customer relationship management : integrating marketing strategy and information technology /

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Bibliographic Details
Main Author:	Zikmund, William G.
Other Authors:	Gilbert, McLeod
Format:	Book
Published:	Hoboken,New Jersey: John Wiley & Sons, 2003.
Subjects:	Relationship marketing Customer relations -- > Management Customer relations -- > Management -- > Data processing

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