Customer relationship management : integrating marketing strategy and information technology /

Customer relationship management : integrating marketing strategy and information technology /

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Bibliographic Details
Main Author: Zikmund, William G.
Other Authors: Gilbert, McLeod
Format: Book
Published: Hoboken,New Jersey: John Wiley & Sons, 2003.
Subjects:
Relationship marketing
Customer relations -- > Management
Customer relations -- > Management -- > Data processing
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Customer relationship management : integrating marketing strategy and information technology /
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