APA (7th ed.) Citation

Gupta, S., & Lehmann. (2005). Managing customers as investments: The strategic value of customers in the long run. Wharton School Publishing.

Chicago Style (17th ed.) Citation

Gupta, Sunil, and Lehmann. Managing Customers as Investments: The Strategic Value of Customers in the Long Run. Upper Saddle River: Wharton School Publishing, 2005.

MLA (8th ed.) Citation

Gupta, Sunil, and Lehmann. Managing Customers as Investments: The Strategic Value of Customers in the Long Run. Wharton School Publishing, 2005.