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|z VLOAD
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0 |
0 |
|a 658.812
|b GUP
|
| 100 |
1 |
# |
|a Gupta, Sunil
|
| 245 |
1 |
0 |
|a Managing customers as investments :
|b the strategic value of customers in the long run /
|c Sunil Gupta and Donald R. Lehmann.
|
| 260 |
# |
# |
|a Upper Saddle River:
|b Wharton School Publishing,
|c 2005.
|
| 300 |
# |
# |
|a xvii, 205 p:
|b ill;
|c 24cm.
|
| 500 |
# |
# |
|a Includes index
|
| 650 |
# |
0 |
|a Customer relations
|
| 650 |
# |
0 |
|a Relationship marketing
|
| 650 |
# |
0 |
|a Marketing --
|x Management
|
| 700 |
0 |
# |
|a Lehmann,
|h Donald R.
|
| 999 |
|
|
|a 0000058187
|b BOOK
|c Main Non-Fiction
|e INTAN BK
|
| 999 |
|
|
|a 0000059383
|b BOOK
|c Main Non-Fiction
|e INTAN BK
|