Managing customers as investments : the strategic value of customers in the long run /

Managing customers as investments : the strategic value of customers in the long run /

Bibliographic Details
Main Author: Gupta, Sunil
Other Authors: Lehmann
Format: Book
Published: Upper Saddle River: Wharton School Publishing, 2005.
Subjects:
Customer relations
Relationship marketing
Marketing -- > Management

INTAN Bukit Kiara

Holdings details from INTAN Bukit Kiara
Call Number: 658.812GUP
Accession Item Category Format Status Notes
0000058187 Main Non-Fiction BOOK AVAILABLE
0000059383 Main Non-Fiction BOOK AVAILABLE

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