Product leadership : pathways to profitable innovation /

Bibliographic Details
Main Author: Cooper, Robert G.
Format: Book
Published: New York: Basic Books, 2005.
Edition:2nd ed..
Subjects:
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245 1 0 |a Product leadership :   |b pathways to profitable innovation /   |c Robert G. Cooper. 
250 # # |a 2nd ed.. 
260 # # |a New York:   |b Basic Books,   |c 2005. 
300 # # |a xv, 288 p:   |b ill;   |c 25cm. 
500 # # |a Includes index 
650 # 0 |a Product management  
650 # 0 |a New products --   |x Management  
650 # 0 |a New products --   |x Marketing  
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