CRM unplugged : releasing CRM's strategic value /

Bibliographic Details
Main Author: Bligh, Philip
Other Authors: Turk
Format: Book
Published: Hoboken,New Jersey: John Wiley & Sons, 2004.
Subjects:
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245 1 0 |a CRM unplugged :   |b releasing CRM's strategic value /   |c Philip Bligh and Douglas Turk. 
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300 # # |a xviii, 205 p:   |b ill;   |c 24cm. 
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650 # 0 |a Customer relations --   |x Management --   |x Data processing  
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