APA (7th ed.) Citation

Doole, I., Lancaster, P., & Lowe, R. (2005). Understanding and managing customers. Pearson Education Limited.

Chicago Style (17th ed.) Citation

Doole, Isobel, Peter Lancaster, and Robin Lowe. Understanding and Managing Customers. United Kingdom: Pearson Education Limited, 2005.

MLA (8th ed.) Citation

Doole, Isobel, et al. Understanding and Managing Customers. Pearson Education Limited, 2005.