APA (7th ed.) Citation

Kim, W. C., & Mauborgne. (2005). Blue ocean strategy: How to create uncontested market space and make the competition irrelevant. Harvard University Publishing.

Chicago Style (17th ed.) Citation

Kim, W. Chan, and Mauborgne. Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant. Boston,Massachusetts: Harvard University Publishing, 2005.

MLA (8th ed.) Citation

Kim, W. Chan, and Mauborgne. Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant. Harvard University Publishing, 2005.