Blue ocean strategy : how to create uncontested market space and make the competition irrelevant /

Bibliographic Details
Main Author: Kim, W. Chan
Other Authors: Mauborgne
Format: Book
Published: Boston,Massachusetts: Harvard University Publishing, 2005.
Subjects:
Description
Item Description:Includes bibliographical references and index
Physical Description:xv, 240p; 24cm.
ISBN:1591396190