Blue ocean strategy : how to create uncontested market space and make the competition irrelevant /

Blue ocean strategy : how to create uncontested market space and make the competition irrelevant /

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Bibliographic Details
Main Author:	Kim, W. Chan
Other Authors:	Mauborgne
Format:	Book
Published:	Boston,Massachusetts: Harvard University Publishing, 2005.
Subjects:	New products Market segmentation

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