Consumer-centric category management : how to increase profits by managing categories based on consumer needs /
| Main Author: | |
|---|---|
| Format: | Book |
| Published: |
New Jersey:
John Wiley & Sons,
2006.
|
| Subjects: |
| Item Description: | Includes index |
|---|---|
| Physical Description: | x, 356p; 24cm. |
| ISBN: | 0471703591 |