Lord, M. D., deBethizy, & Wager. (2005). Innovation that fits: Moving beyond the fads to choose the right innovation strategy for your business. Pearson Education.
Chicago Style (17th ed.) CitationLord, Michael D., deBethizy, and Wager. Innovation That Fits: Moving Beyond the Fads to Choose the Right Innovation Strategy for Your Business. New Jersey: Pearson Education, 2005.
MLA (8th ed.) CitationLord, Michael D., et al. Innovation That Fits: Moving Beyond the Fads to Choose the Right Innovation Strategy for Your Business. Pearson Education, 2005.
Warning: These citations may not always be 100% accurate.