Marketing in the Public Sector : A Roadmap for Improved Performance /

Bibliographic Details
Main Author: KOTLER, Philip
Other Authors: Lee
Format: Book
Published: New Jersey: Pearson Education, 2007.
Subjects:
LEADER 00837cam a2200229 7i4500
001 0000007788
005 20201027090000.0
005 ##20201027121500.0
003 ##MY-KlINT
020 # # |a 0131875159  
039 # 9 |a 202010271215  |b qistina  |c 202010271213  |d qistina  |y 201511041104  |z VLOAD 
090 0 0 |a 352.748   |b KOT 
100 1 # |a KOTLER, Philip 
245 1 0 |a Marketing in the Public Sector :   |b A Roadmap for Improved Performance /   |c Philip Kotler and Nancy Lee. 
260 # # |a New Jersey:   |b Pearson Education,   |c 2007. 
300 # # |a xv, 332p:   |b ill;   |c 23cm. 
500 # # |a Includes bibliographical references and index 
650 # 0 |a Administrative agencies --   |x Management  
650 # 0 |a Public administration --   |x Citizen participation  
650 # 0 |a Government productivity  
700 0 # |a Lee,   |h Nancy  
999 |a 0000060688  |b BOOK  |c Main Non-Fiction  |e INTAN BK