Innovation : the five disciplines for creating what customers want /

Innovation : the five disciplines for creating what customers want /

Bibliographic Details
Main Author: Carson, Curtis Raymond
Other Authors: Wilmot
Format: Book
Published: New York: Crown Publishing Group, 2006.
Subjects:
Creative ability in business -- > Case studies
Organizational effectiveness -- > Case studies
Industrial management -- > Case studies
Technological innovations -- > Management -- > Case studies
Description
Item Description:Includes bibliographical references and index
Physical Description:356p; 23cm.
ISBN:0307336697

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